I AM A DALLAS, TX BASED VIDEO DIRECTOR, PRODUCER, EDITOR & SO MUCH MORE

I am currently the Senior Content Producer at Ad Age’s 2024 Marketer of the Year, Raising Cane’s Chicken Fingers

There, I direct and produce social content creation for brand campaigns, owner/founder channels and marketing activations, namely the “Drive-Thru Series,” in which celebrities and athletes “work a shift” at the restaurant immediately following an award or champion ship win, or notable moment in pop culture.

I execute all steps of content creation, from ideation to delivery, including:

  • Budgeting

  • Scheduling

  • Scripting

  • Filming

  • On-camera interviewing

  • On-set talent direction

  • Video Editing

  • Graphic Design

  • Copywriting

  • But that’s not all...

Previously, I was the Head of Marketing at Sally’s Apizza, legendary pizzeria founded in 1938 in New Haven, CT - now expanding nationwide. There, I directed and executed all marketing and PR efforts including a number of brand firsts:

  • Goldbelly nationwide shipping

  • Mobile ordering app

  • Loyalty program

  • Full-service website

  • New market penetration for location expansion

  • Off-site catering

  • Private events

  • Non-pizza menu expansion

Before my time with Sally’s, I led video production at Danny Meyer’s 28-time James Beard award-winning Union Square Hospitality Group based in New York City - including marketing, training and internal communications content.

I also own and operate Pretty Please Productions, a full-service content creation company for national clients, including:

 
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